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Transforming Connectivity and IT for Brighton & Hove Albion

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Industry

Technology

Challenge

Brighton & Hove Albion faced increasing pressure on their network and communication systems as their fanbase and staff numbers expanded. Matchdays brought significant Wi-Fi and mobile congestion, legacy phone systems were not fit for hybrid and remote work demands, and the club recognised the need to strengthen their cyber security posture to protect sensitive data and operations.

Results

With Focus Group's expertise, Brighton & Hove Albion now benefit from a resilient, high-capacity network infrastructure that supports up to 15,000 concurrent Wi-Fi users, provides seamless communication for over 400 staff, delivers 10GB internet speeds with 1GB backup, and maintains robust cyber security standards. This transformation has enhanced matchday experiences, improved operational efficiency, and empowered staff and players with reliable connectivity and technical support.

Key Product

Product one

$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings

Partnering with Growth has transformed our business. Their cutting-edge strategies and AI-powered targeting have significantly boosted our online presence and revenue.

Sarah Johnson

Chief Marketing Officer @ StellarForge

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About your Customer

Focus Group is a trusted technology partner, delivering telecoms, connectivity, IT, mobile, and cyber security solutions for organisations across the UK.

The Challenge

As Brighton & Hove Albion continued to grow, the club needed to address persistent network congestion during matchdays, which impacted fans, staff, and players alike. The legacy telephony setup struggled to adapt to the demands of remote work, particularly highlighted during the COVID-19 pandemic. The club also identified gaps in their cyber security framework, increasing the urgency to implement stronger protection for critical data and digital operations.

The Solution

Brighton & Hove Albion evaluated several technology providers before selecting Focus Group for their proven expertise, tailored approach, and comprehensive service offering. The club adopted a high-capacity Aruba Wi-Fi network to support large-scale matchday crowds, managed business mobile packages, a Microsoft Teams-based telephony system for flexible staff communication, a SonicWALL firewall, and ongoing cyber security training. Russell Wood, Head of Commercial at Brighton & Hove Albion, shared: "Focus have successfully reformed our Wi-Fi connectivity which has made a real difference to our staff, players and fans and also provides the club with excellent telecommunications support. The team at Focus are knowledgeable and are always on hand to promptly assist with any problems or queries." These solutions have been seamlessly integrated, supported by hands-on technical assistance from Focus Group.

The Results

The partnership has delivered measurable improvements across Brighton & Hove Albion’s digital infrastructure: the club now supports up to 15,000 concurrent Wi-Fi users, ensures reliable connectivity for over 400 staff, achieves 10GB internet speeds with a 1GB backup circuit, and benefits from robust cyber security measures. The new systems have empowered staff to work flexibly and securely, enhanced the matchday experience for fans, and ensured operational continuity. Focus Group continues to provide proactive support and ongoing optimisation, enabling the club to focus on football while maintaining technical excellence.

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