Brighton & Hove Albion: Enhancing connectivity for fans and staff

The Challenge

As Brighton & Hove Albion continued to grow, moving from Withdean Stadium to the American Express Stadium and welcoming a larger supporter base, match days quickly became a test for their existing connectivity infrastructure. The sheer volume of people trying to connect led to overloaded mobile and Wi-Fi networks, leaving staff unable to communicate effectively and fans frustrated by unreliable access. This made it clear that the club needed a comprehensive, scalable connectivity solution to maintain a high standard of operations and deliver the experience their supporters expected.

The Solution

Brighton & Hove Albion turned to Focus Group to address these challenges, seeking a partner with expertise in stadium connectivity and telecommunications. Focus Group designed and installed a high-capacity public and corporate Wi-Fi solution alongside a Microsoft Teams-based VoIP telephone system. These solutions were chosen for their ability to support large-scale demand while providing secure, reliable access for both staff and visitors. According to Russell Wood, Head of Commercial at Brighton & Hove Albion: "Focus have successfully reformed our Wi-Fi connectivity which has made a real difference to our staff, players and fans and also provides the club with excellent telecommunications support. The team at Focus are knowledgeable and are always on hand to promptly assist with any problems or queries." The club now has the network infrastructure needed to ensure seamless communication and connectivity on even the busiest days.

The Results

With the new systems in place, Brighton & Hove Albion staff and visitors benefit from uninterrupted connectivity, supporting everything from internal operations to fan engagement on match days. The reliability of the Wi-Fi and VoIP solution has enabled the club to maintain smooth communications, enhance the experience for supporters, and reinforce its reputation as a forward-thinking Premier League club. This improved infrastructure ensures the club can continue to grow with confidence, knowing its technology can meet the demands of both today and the future.